Full Vision: 20-Year Roadmap
Updated: December 19, 2025
Version: 4.0
Author: Secret Trees Core
The GreenPact Breakthrough
Key Insight: Secret Trees doesn't need €4.2M to build 100 cottages. It needs 100 signed Ricardian Contracts (demand-first).
The GreenPact Protocol enables scaling without requiring property owners to invest cash:
| Source | Amount | % | Who Provides |
|---|---|---|---|
| Secret Trees | €84,000 | 100% | Investor equity + subs + profits |
| Construction Company | €0 | 0% | Contractor (paid normally) |
| Property Owner | €0 | 0% | Land only (no cash) |
| Total | €84,000 | 100% |
Three Horizons
Horizon 1: Prove It (2025-2030)
Investment: €130K bootstrap
Goal: Prove the GreenPact model works
| Year | Cottages | Revenue | Platform Fees |
|---|---|---|---|
| 0 | 1-2 | €0 (building) | €0 |
| 1 | 2 | €80K | €8K |
| 2 | 5 | €200K | €20K |
| 3 | 15 | €600K | €60K |
| 4 | 40 | €1.6M | €160K |
| 5 | 100 | €4M+ | €400K+ |
Milestones:
- ✅ 1-2 demonstration cottages at Secret Trees Gardens
- ✅ First corporate CCT delivery
- ✅ GreenPact model validated with real transactions
- ✅ Property owner income demonstrated (€7-10K/year on zero investment)
- ✅ Self-sustaining flywheel operational
Enterprise Value: €5M-€10M (fee-based revenue model)
Horizon 2: Scale It (2030-2035)
Investment: Self-funded via flywheel
Goal: 100 cottages across Europe
| Metric | Target |
|---|---|
| Cottages | 100 across 5 European locations |
| Hemp Hubs | 10-20 operational |
| Communities | 100+ active |
| Users | 10,000+ |
| Annual Revenue | €6.5M |
Revenue Breakdown:
- Eco-tourism: €5.8M (100 cottages)
- Carbon credits: €300K (2,000 tonnes CO₂)
- Platform fees: €100K (€20M transaction volume)
- Bioenergy pilot: €50K
- Hemp Hub licensing: €200K
CO₂ Impact: 900 tonnes permanently locked in buildings (cumulative from 100 cottages × ~9 tonnes each)
Enterprise Value: €50M-€100M
Horizon 3: Dominate It (2035-2045)
Investment: Strategic growth capital
Goal: Platform for global hemp economy
| Metric | Target |
|---|---|
| Cottages | 1,000+ globally |
| Hemp Hubs | 100+ operational |
| Communities | 1,000+ active |
| Users | 100,000+ |
| Annual Revenue | €130M+ |
Revenue Breakdown:
- Eco-tourism: €58M
- Carbon credits: €10M (50,000 tonnes CO₂)
- Platform fees: €2.5M (€500M transaction volume)
- Bioenergy: €1.2M
- Hemp graphene: €15M
- Hemp bioplastics: €10M
- Hemp textiles: €10M
- Hemp nutraceuticals: €20M
- Hemp Hub licensing: €5M
CO₂ Impact: 9,000 tonnes permanently locked in buildings (cumulative from 1,000 cottages × ~9 tonnes each) = equivalent to removing 2,000 cars from the road permanently
Enterprise Value: €1B+ (100-1000x return on initial €130K)
Market Opportunity
€27B global hemp market across 6 categories:
| Category | Market Size | Secret Trees Opportunity |
|---|---|---|
| Hempcrete Construction | €4.3B | Primary focus (cottages) |
| Hemp Bioenergy | €2.8B | Horizon 2 expansion |
| Hemp Graphene | €1.2B | R&D partnerships |
| Hemp Bioplastics | €8.4B | Horizon 3 licensing |
| Hemp Textiles | €4.7B | Horizon 3 partnerships |
| Hemp Nutraceuticals | €9.7B | Horizon 3 licensing |
Market Capture: 1-2% of €27B = €270M-€540M revenue potential
Platform Revenue at Scale
Fee Structure (100 Cottages)
| Fee Type | Rate | Annual Revenue |
|---|---|---|
| CCT Origination Fee | 10% | €60K-120K |
| CCT Secondary Trading Fee | 3% | €15K-30K |
| Cottage Coordination Fee | 5% | €420K (one-time) |
| Rental Booking Commission | 10% | €350K/year |
| Subscription Platform Fee | 100% | €120K-750K/year |
| Verification Service Fee | €200 | €20K/year |
Total Platform Revenue: €855K - €1.86M/year
Fee Structure (1,000 Cottages)
| Fee Type | Annual Revenue |
|---|---|
| CCT Fees | €600K-1.2M |
| Cottage Coordination | €4.2M (one-time) |
| Rental Commissions | €3.5M/year |
| Subscriptions | €1.2M-7.5M/year |
| Verification Fees | €200K/year |
Total Platform Revenue: €8.5M - €18.6M/year
The Self-Sustaining Flywheel
How It Works
Year 1: Prove the model (2 cottages)
↓ Property owners see €7-10K/year income (zero investment)
Year 2: Word spreads (5 cottages)
↓ Corporate demand exceeds supply
Year 3: Flywheel accelerates (15 cottages)
↓ Property owners approach platform (inbound)
Year 4: Scale without fundraising (40 cottages)
↓ Platform fees fund operations
Year 5: Self-sustaining ecosystem (100 cottages)
↓ 20% returns achieved for all stakeholders
Year 10+: Global platform (1,000+ cottages)Why It Works
- Property Owners: €7-10K/year income on zero cash investment attracts participants
- Corporations: Below-market pricing + tax benefits drive demand
- Platform: Fee-based revenue scales with transactions
- Network Effects: More cottages → more buyers → higher prices → more cottages
- 20% Returns at Scale: Achievable for all stakeholders at 25-50 cottage scale
Geographic Expansion
Phase 1: Latvia (2025-2027)
- Secret Trees Gardens (14 hectares)
- 1-10 cottages
- Proof of concept
Phase 2: Baltics (2027-2030)
- Estonia, Lithuania expansion
- 10-50 cottages
- Regional network
Phase 3: Europe (2030-2035)
- Germany, Poland, Czech Republic
- 50-100 cottages
- Continental presence
Phase 4: Global (2035-2045)
- North America, Asia
- 100-1,000+ cottages
- Global platform
Investment Returns
| Horizon | Timeline | Investment | Enterprise Value | Return Multiple |
|---|---|---|---|---|
| Prove It | 2025-2030 | €130K | €5M-€10M | 38-77x |
| Scale It | 2030-2035 | Self-funded | €50M-€100M | 385-770x |
| Dominate It | 2035-2045 | Strategic | €1B+ | 7,700x+ |
You're investing in Horizon 1 with two options: Equity OR Future NFT membership.
Next Steps
- Investment Memo - Executive summary
- Growth Model - 5-year projections
- Financial Projections - Detailed numbers
- Funding Options - How to participate
Last Updated: December 20, 2025
Version: 4.1
Author: Secret Trees Core